We are a family of four, with humble beginnings. He was serving in the RSAF, and she was a stay-at-home mum before both decided to join the family business.
Through market research and real conversations, we discovered something meaningful — many young people don’t follow traditions, not because they don’t care, but because they simply don’t know how. Sadly, they are often misunderstood and unfairly labelled as indifferent or lacking respect for tradition. But deep down, we knew that wasn’t true.
Although our business has grown to supply most retail shops and major supermarkets, as the 3rd generation, we believe it is our responsibility to educate, modernise, and break these misconceptions — making traditions accessible, relevant, and meaningful for the next generation.
